On Tuesday 18th October the Hemel Place team organised a creative masterclass session with the team from Thinking Place and Peter Anderson Studio who developed the Hemel Hempstead story and supporting visuals and imagery.

The session was open to all organisations in Hemel Hempstead, along with Dacorum communications and marketing team as well as local design and marketing agencies.

During the masterclass, the Hemel Hempstead brand toolkit was presented; this will enable any organisation to brief or deliver future activity using the new story and brand with consistency. The Hemel Place team shared the Hemel story themes, ‘big idea’, brand guidelines and some best practice ideas on how to bring it to life. This included how to apply the visual language and visual identity, and how these work with existing brands. 

Download The Hemel Story, the toolkit, the visual language and the photos from our Hemel Toolkit page.