Mark Hoyle, known on YouTube as LadBaby, has managed to bag Christmas number one for three years in a row.
That makes the dad – who lives in Hemel Hempstead, Hertfordshire – the unlikeliest of pop stars.
Hoyle is a graphic designer, blogger and content creator and his videos touch on his fatherhood experiences, coming from ‘”lad to dad” all filmed with his wife, Roxanne Hoyle.
His song ‘Don’t Stop Me Eatin’ which topped the singles chart this year continues the theme of his food-pun based songs, which prove incredibly popular.
Last year, the Christmas number one was his song ‘I Love Sausage Rolls,’ – a twist on the iconic ‘I Love Rock N Roll’ – alongside competitors with the likes of Stormzy, Dua Lipa and Lewis Capaldi.
The 33-year-old dad blogger started off his YouTube channel in 2016, documenting his life as a father after the birth of his two young sons, Phoenix Forest and Kobe Notts.
As of this month (December 2020) The LadBaby YouTube and Instagram has over one million subscribers and the Facebook page as just under four million likes.
Many of his previous videos, when he started, were life hacks and tricks to help him save money to deal with expensive parenting which went viral – e.g. when he purchased a toolbox from a hardware store and used it as a lunch box for his son.
The Hemel Hempstead sausage enthusiast is also known for his famous catchphrase “Yes, mate!” running through all his videos.
On December 14, 2018, the Hoyle couple released their charity single, a parody cover of Starship’s 1985 single “We Built This City”. The amended lyrics had a sausage roll theme with the refrain being changed to “We Built This City on Sausage Rolls”.
All profits from the charity single went to The Trussell Trust. The song debuted at number one on the UK Singles Charts, beating “Sweet But Psycho” by Ava Max and Ariana Grande’s “Thank U, Next” to the 2018 Christmas Number one.
Sign up to the HertsLive newsletter
If you’re looking for a way to stay up to date with the latest breaking news from around Hertfordshire, the HertsLive newsletter is a good place to start.
The daily update will deliver the top news and features to your inbox.
We choose the most important stories of the day to include in the newsletter, including crime, court news, long reads, traffic and travel, food and drink articles and more.
Signing up to the newsletter is simple. All you have to do is to click here and type in your email address.
It’s one of the many ways that you can read the news that matters to you from HertsLive.
In June 2018, following an online public vote, Mark Hoyle won Clas Ohlson’s 2018 “Celebrity Dad of the Year” award, beating Prince William and others.
Nine months later, Roxanne Hoyle won Clas Ohlson’s 2019 “Celebrity Mum of the Year” award, beating Holly Willoughby and Catherine, Duchess of Cambridge, among others.
In November 2019, the Hoyle couple published a book called: Parenting for £1: …And Other Baby Budget Hacks, in which they wrote about their life hacks.
In October 2020, Mark and Roxanne announced they had partnered with Walkers to create limited edition sausage roll-flavoured crisps, with five pence of the proceeds from each pack going to The Trussell Trust.
The Hertfordshire parody man has turned his online hack and family life vids into successful sales.